Nintendo Pioneers in the Video Game Market - 983 Words

Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. In 1956, Nintendo’s president Hiroshi Yamauchi began to realize the limitation of playing cards business because it was viewed as a mere tool of gambling. In order to overcome the limitation, Nintendo struck a deal with Disney in 1959 which allowed them to put Disney characters on their playing cards. This opens up new markets where both children and homemakers started purchasing playing cards.5 Due to this success; Nintendo went public in 1962 and became a listed company in Osaka Stock Exchange. Soon after, Nintendo started to venture in†¦show more content†¦Nintendo eschewed this philosophy most dramatically with the Wii, catering directly and unabashedly to the casual subset of gamers. As only one example, complex gamepads with a dozen buttons and knobs were replace d with a controller more akin to a remote control, a device with which any American would be familiar. However, the extent to which the hardcore gaming demographic dictates the structural aspects of the gaming industry as a whole is remarkable. Companies are still willing to cater to this audience because it is a profitable enterprise, as it is only the most devoted of fans who will line up days before a system release while generating free publicity on the internet and through word of mouth in the months prior. Thus, and perhaps unexpectedly, an important factor in the Wiis meteoric rise was Nintendos ability, through the strength of its brand and residual nostalgia effects, to co-opt this hardcore gaming culture with a console that at best, only occasionally acceded to its wishes, while at worst, marginalized them completely. What Nintendo realized, and ultimately capitalized on, was that the hegemonic structure influencing the industry was inherently weak, in that it was essentia lly a small minority overwhelming the relatively silent masses. Although there are doubts to the sustainability of such an endeavor, the signs are present that the Wii has already altered the video gameShow MoreRelatedThe Effects Of Video Games On Pop Culture1116 Words   |  5 Pagesin today’s society. This example is, indeed, video games. When video games were first being introduced to the general public they weren’t all that exciting. Most gaming took place in arcades and most arcades didn’t have many game cabinets. However, all of this changed when the Atari 2600 was released. At the time, Atari was known for their home computers and their hit arcade game â€Å"Pong†. 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